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The Surprising Power of Social Mindfulness

Erman Misirlisoy, PhD
5 min readOct 5, 2021

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Photo by Kelly Sikkema on Unsplash

Altruism refers to actions that help others but come with a personal cost, and it has received a lot of attention from researchers. But most of our daily social behaviors are more subtle than that. Usually, if we’re trying to be friendly or generous, we’ll help people with smaller actions that are considerate of their feelings but don’t necessarily require a major investment.

When we hold a door open for someone, give directions to a tourist, or leave the last slice of pizza to a friend, we’re engaging in social mindfulness. It might not be as dramatic as altruism, but as the evidence below shows, it predicts important social and economic outcomes around the world.

Comic from Buddy Gator

Social mindfulness around the world

Just last week, more than 60 scientists published a collaborative research paper in the journal PNAS. The purpose was to compare levels of social mindfulness in 31 different countries with a total sample of over 10,000 people.

To measure social mindfulness, the researchers used an experiment that presented people with an array of items containing two or three identical objects and one unique object (e.g. one…

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Erman Misirlisoy, PhD
Erman Misirlisoy, PhD

Written by Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the The Brainlift Newsletter: https://erman.substack.com/

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