The Placebo Effect — A Love Story

Photo by Evan Kirby on Unsplash

Hope and expectation are powerful psychological forces. For this reason, we often use them as a baseline against which to test the efficacy of new medical treatments. This baseline is referred to as the placebo control, and has been relevant in medicine for several centuries. We know that some drugs will cure our problems purely because we anticipate that they will. So when we test whether medical innovations are a success, we…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Erman Misirlisoy, PhD

Erman Misirlisoy, PhD

Neuroscientist writing about brains, behavior, & health. Sign up for my free newsletter on the science of well-being: erman.substack.com