Tell Stories to Influence People

Photo by Art Lasovsky on Unsplash

We like to think of ourselves as rational animals swayed by good reasoning and solid evidence. But in reality, most people find emotional connection far more compelling than facts. And emotional connection doesn’t live in the world of science and data; it lives in storytelling.

As much as it pains me to say this as a scientist, your communication is likely to be more influential if you spend less time…