Psychological Targeting Makes You More Likely to Click “Buy”

Photo by Tony Reid on Unsplash

It’s always surprising to learn about how similar we all are, but businesses often care more about the differences between us. It’s all about “target audiences”, “customer profiling”, and “personalization”. Lumping customers into a single group and holding the same umbrella over them is not as effective as detailing their differences and using tailored strategies to profit from them…

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Erman Misirlisoy, PhD

Erman Misirlisoy, PhD

Neuroscientist writing about brains, behavior, & health. Sign up for my free newsletter on the science of well-being: erman.substack.com