How to Stop Choking Under Pressure

Erman Misirlisoy, PhD
7 min readFeb 13, 2019
Photo by Kevin Ku on Unsplash

Anxiety is the dizziness of freedom

— Søren Kierkegaard

Rewards are usually a motivator, but sometimes they are just too much. When enough rides on your good performance, you begin to feel the pressure. Professional athletes at the top of their game experience this during critical moments, and so do the rest of us when we realize that other…

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Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/