How to Boost Your Appetite for Challenge

Photo by Kenny Eliason on Unsplash

When given the choice between a difficult task and an easy task, it’s natural to expect that people will choose the easy one. In daily life and in most scientific work, effort is typically conceptualized as a cost. Brain imaging studies, for example, often look at how the brain trades off effort-related costs against reward-related benefits each time we make a choice.