How Politicians Weaponize Greed for Likes

Erman Misirlisoy, PhD
4 min readApr 20, 2023
Photo by Khashayar Kouchpeydeh on Unsplash

You’re probably aware of the idea that social networks amplify outrage. When people see content that makes them angry, they’re more likely to engage with and share that content. This incentivizes fueling more outrage online, which ultimately perpetuates a growing bubble of back-and-forth insults, accusation, abuse, and hate. Sound familiar?

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Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/