Don’t Always Trust Your In-Group

Erman Misirlisoy, PhD
6 min readApr 11, 2022
Photo by Ian Taylor on Unsplash

A quick way to make sensible decisions is to copy the people around you. We dress like our social groups when there are no rules dictating that we must, we adopt political beliefs that fit into our political tribes, and we use products and services that our friends use to avoid missing out. All of this makes sense because it prevents us from becoming outcasts. But occasionally, it starts to obscure reality.

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Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/