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Erman Misirlisoy, PhD
Erman Misirlisoy, PhD

29K Followers

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Jul 6

3 Primary Themes in Early Product Testing

As tech companies develop new products and features, they’ll typically want user feedback to revise and validate concepts. Testing product concepts early and often helps to pivot ideas without wasting too many resources. …

Technology

8 min read

3 Primary Themes in Early Product Testing
3 Primary Themes in Early Product Testing
Technology

8 min read


Jun 28

5 Ways to Drive Impact with Research

Any researcher working in industry understands that research has to drive positive business value. Companies hire researchers because they believe their investment will pay off when it comes to the bottom line. But how exactly does research create impact? The most common form of impact in my experience — running…

Research

7 min read

5 Ways to Drive Impact with Research
5 Ways to Drive Impact with Research
Research

7 min read


May 8

Does a Founder’s Personality Predict Startup Success?

Who are the people succeeding at the height of business leadership? The extraverts? The logical thinkers? The psychopaths? At various times in the past, I’ve heard people talk about the psychology and personality of business leaders, but it’s not always a consistent story. …

Psychology

4 min read

Does a Founder’s Personality Predict Startup Success?
Does a Founder’s Personality Predict Startup Success?
Psychology

4 min read


Apr 20

How Politicians Weaponize Greed for Likes

You’re probably aware of the idea that social networks amplify outrage. When people see content that makes them angry, they’re more likely to engage with and share that content. This incentivizes fueling more outrage online, which ultimately perpetuates a growing bubble of back-and-forth insults, accusation, abuse, and hate. Sound familiar? …

Psychology

4 min read

How Politicians Weaponize Greed for Likes
How Politicians Weaponize Greed for Likes
Psychology

4 min read


Jun 27, 2022

Free Time Is a Blessing and a Curse

We’ve all had the kind of day that leaves you slumped on the sofa late at night thinking “I need more free time”. For some of us, it’s chronic, and it’s a sign that something needs to give. …

Psychology

6 min read

Free Time Is a Blessing and a Curse
Free Time Is a Blessing and a Curse
Psychology

6 min read


Jun 20, 2022

Your Beliefs About Public Opinion Are All Wrong

Data is most exciting when it proves you wrong. All of us have intuitions and expectations about how society is structured and how it’s changing. Sometimes, the actual numbers support those perspectives, but occasionally, they upend our world view. Expectations are particularly influential when it comes to public opinion. Our…

Psychology

5 min read

Your Beliefs About Public Opinion Are All Wrong
Your Beliefs About Public Opinion Are All Wrong
Psychology

5 min read


Jun 13, 2022

The Power of Deep Conversations

Small talk is a great way to express jovial politeness with passing strangers, but it often dominates longer social encounters too. Even when we have time for deeper chat with strangers or acquaintances, we tend to drift toward an abundance of weather-related complaints or “how’s the family?” chat. This isn’t…

Psychology

5 min read

The Power of Deep Conversations
The Power of Deep Conversations
Psychology

5 min read


May 16, 2022

Overcome the Pressure to Be Happy

Happiness is hard work. You might find it in a satisfying career, keeping your body healthy, or connecting with other people, but all of these things require effort and energy. It’s important to pay attention to how your behavior is impacting your happiness so that you can adjust your efforts…

Science

5 min read

Overcome the Pressure to Be Happy
Overcome the Pressure to Be Happy
Science

5 min read


May 9, 2022

4 Ways to Find Meaning in Life

“What’s the meaning of life?” is a cliche philosophical question, but it touches on something fundamental about how humans relate to the world around them. People want to know that there’s significance to their lives, but not necessarily in any grandiose sense. Most of us just want to feel that…

Science

6 min read

4 Ways to Find Meaning in Life
4 Ways to Find Meaning in Life
Science

6 min read


May 2, 2022

How to Boost Your Appetite for Challenge

When given the choice between a difficult task and an easy task, it’s natural to expect that people will choose the easy one. In daily life and in most scientific work, effort is typically conceptualized as a cost. …

Science

6 min read

How to Boost Your Appetite for Challenge
How to Boost Your Appetite for Challenge
Science

6 min read

Erman Misirlisoy, PhD

Erman Misirlisoy, PhD

29K Followers

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/

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