5 Ways to Drive Impact with Research

Erman Misirlisoy, PhD
7 min readJun 28, 2023
Photo by Jordan McDonald on Unsplash

Any researcher working in industry understands that research has to drive positive business value. Companies hire researchers because they believe their investment will pay off when it comes to the bottom line.

But how exactly does research create impact? The most common form of impact in my experience — running research to validate a product team’s emerging concepts — may be the least compelling…

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Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/