3 Primary Themes in Early Product Testing

Erman Misirlisoy, PhD
8 min readJul 6, 2023
Photo by Girl with red hat on Unsplash

As tech companies develop new products and features, they’ll typically want user feedback to revise and validate concepts. Testing product concepts early and often helps to pivot ideas without wasting too many resources. But where should a researcher focus their questioning when there’s not yet an interactive prototype to run a full usability test with?

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Erman Misirlisoy, PhD

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/